Renee AlexanderDeputy General Manager, Entertainment & Marketing
Deputy General Manager,
Entertainment & Marketing
Minnesota State Fair
As Deputy General Manager for the Minnesota State Fair, Renee Alexander is responsible for booking and producing entertainment for the 13,000-seat historic Grandstand, which draws more than 100,000 concert-goers and upwards of $5 million in revenue in just 12 days. She provides oversight for the scheduling and production of five free stages, numerous attractions, and an annual entertainment budget of $6 million. Alexander also leads the fair’s marketing, graphic design, web, education and ticketing departments. Throughout her tenure, the Minnesota State Fair has grown to attract nearly 2 million visitors during its 12-day run.
Active in IEBA for the last decade, Alexander was named 2011 Fair Buyer of the Year, and accepted the 2014 Fair of the Year Award on behalf of the Minnesota State Fair. She is also a Certified Fair Executive through IAFE, an organization in which she has been active, and served as Annual Convention Program Chair in 2011.