Bonnie Brosious


Bonnie Brosious

2018



Bonnie Brosious grew up at The Great Allentown Fair. One of her earliest memories is being pushed in a stroller around the fairgrounds. As a teenager, she advised her father, fair chairman Ed Charles, on which bands to book for the grandstand concerts. Bonnie married her high school sweetheart, Carl Brosious, who is the fair’s stage manager. Bonnie formally joined in the Allentown Fair staff in 1982, after working in corporate public relations and personnel training. She developed the fair’s marketing department, took over its in-house advertising agency, and assumed the task of booking talent – a job previously performed by outside agencies. Highlights from her 36 years include Run D.M.C., Tom Petty & The Heartbreakers, James Taylor, Metallica, Backstreet Boys, Britney Spears, Motley Crue, Justin Bieber, Keith Urban, Rush, Bruno Mars, Jason Aldean, and Carrie Underwood. While entertainment gets the big headlines, Bonne has never lost sight of the fair’s agricultural mission. “Fair marketing and entertainment is about shining a spotlight on the most important people on the planet – the farmers who feed us,” Bonnie says. “We want to honor and learn from them.”

As Marketing Director/Talent Buyer of The Great Allentown Fair, Bonnie is responsible for programming entertainment, overseeing advertising and promotion, coordinating communications for Lehigh County Agricultural Society, procuring corporate sponsors, and managing public, customer and sponsorship relations. Bonnie is an IAFE Certified Fair Executive. She has served on IEBA’s board of directors and is past secretary of Lehigh Valley Convention and Visitors Bureau. In 2012 and 2016, Brosious was nominated for IEBA’s Fair Buyer of the Year award. In 2014, 2016 and 2017 The Great Allentown Fair was the only non-state fair nominated for the organization’s Fair of the Year award. In January of this year, Bonnie announced her retirement. “There comes a time when you honestly feel content with what you’ve accomplished and I’m at that point,” Bonnie said. “I loved the challenge. I don’t do brain surgery but maybe I put smiles on people’s faces.”